Tag Archives: marketing
Tom McLean’s distinctive voice can often be heard throughout the halls of BTG Labs. I sat down with President and Chief Growth Officer of BTG Labs to learn more about the man behind the voice.
If you could, please walk me through the steps of your career.
“The career is dominated by software. I started working in the software business in ‘76. At that time, when you told people that you worked at a software company, they didn’t even know what it was. If I was at a cocktail party and said software, people would usually think ‘software’ referred to clothing.
“Anyway, software from the early days was meant for computers the size of a warehouse. Things that were once done on computers costing millions of dollars are now done on your cell phone for almost nothing.”
“There are similarities between Ci-Vision [where Mr. McLean was President] and BTG Labs. Ci-Vision is a vision inspection company using cameras, lights, and software, and BTG Labs uses cameras, lights, and software to inspect products, so it is also a vision company in many ways. Software is key in both situations. The more powerful your software, the more value you provide. We have a sophisticated scientific instrument here [the Surface Analyst™], which has important hardware elements, but software is also key.
“I started my career as a programmer with a goal of going into sales and marketing. I was successful at sales, and over time, moved to product management, which I enjoyed most. To me, it is the most exciting area of any company. At BTG Labs, product management determines what features go into the next release of a product and the overall product direction. We blend what the market needs and wants, and what we can physically develop, not unlike other companies I have managed.” …Read More